B11 Agency Marketing and positioning for independent eye care clinics

For eye care clinics

Marketing and positioning built for independent eye care practices

We help eye care practices strengthen local visibility, build trust online, and turn more patient searches into booked appointments.

We work with a small number of practices at a time. That is what lets us change something for you in two days instead of two months.

What clinic owners say

“At first it seemed that they almost knew more about my optometry clinic than I did, as far as visual identity.”

E. Connor Smallwood, O.D.
E. Connor Smallwood, O.D. Founder, Smallwood Eye Associates. Gahanna, OH

How we work

A boutique agency, and that changes what you get

1

A short list, by choice

We take on a limited number of practices at a time. Yours is never the account that waits behind a bigger one.

No account manager in between
2

Changes land the same week

When you need something to work differently, you write and it gets done. Platforms that ship on a release schedule move on their own calendar.

Last request: live in two days
3

One arm of your practice

Positioning, local search, paid media and the front desk sit with the same team, so nothing gets handed between vendors.

One conversation, one person
4

The founder is on it

Gus takes the calls, builds the systems and reads your messages. Everything you hear about your account comes from someone who worked on it.

Founder led, start to finish

What we run

Four pieces, and you can start with one

Month to month. Most practices start with a single piece and add the next one when the first is working.

Online positioning

Social and brand presence that tells your community what your practice is known for, so patients arrive already convinced.

Local search

Google Business Profile, local pages and reviews, so you show up when somebody nearby searches for what you treat.

Paid acquisition

Google and Meta campaigns built on a funnel that qualifies first, so your chair time goes to the patients who are ready.

AI receptionist

She answers the calls your desk cannot take, after hours and when the line is busy, and hands your team a written record of every one.

See how she works

Case study

What a full build looks like

Smallwood Eye Associates

Smallwood Eye Associates

Optometry clinic in Gahanna, OH

Problem

An outdated website and an unclear online presence. Patients were not guided to book, and the brand did not match the quality of care inside the practice.

What we built

A trust building website, clear positioning, updated visuals, and Google and social aligned to the new standard.

What we added

An AI receptionist on the practice line, answering after hours and whenever the desk is already on another call.

Five months live on the practice line, 809 calls handled by the receptionist.

Is this you

For clinic owners who want to stay booked without guessing

Built around how patients choose a clinic

Local search, positioning, the booking experience and the phone line, connected into one system for growth.

“B11 Agency truly digs deep into the weeds to find new ways to optimize the experience for our patients.”

E. Connor Smallwood, O.D.
E. Connor Smallwood, O.D. Smallwood Eye Associates

FAQ

Frequently asked questions

How many clinics do you work with?

A small number at a time, and that is the point. We would rather turn work down than take on more practices than we can run properly.

If we are full when you write, we will say so.

How does B11 work with an eye care practice?

We review your website, your Google presence, your positioning and your booking flow. From there we identify the improvements that make the biggest difference and build the plan around them.

Does the AI receptionist write into my schedule?

She does not, and that is on purpose. Anything outside your system cannot see real availability, and booking blind is how a family of four ends up in the same slot.

Every scheduling call ends with your own booking page in the patient's hand, so they book themselves in your live schedule. If they would rather not, your desk gets a ready to book record with the details instead of a voicemail.

How fast does a change happen?

The same week. The last change a practice asked for went live in two days.

Do I have to buy everything at once?

No. Each piece is priced on its own and runs month to month. Most practices start with the one that is costing them the most today.

Next step

Let's talk about your practice

Thirty minutes to look at where your patients are coming from today and what is worth fixing first. If we do not see anything worth doing, we will tell you.

Gus Bitencourt
Gus Bitencourt Founder, B11 Agency
Book a call with Gus