Online positioning
Social and brand presence that tells your community who you are and what you are known for, so people arrive already convinced.
Boutique marketing and sales for independent businesses
Boutique marketing and sales for independent businesses
Boutique agency
B11 runs the positioning, the local search, the paid acquisition and the AI receptionist for independent practices and specialist businesses. The person who builds your work is the person who answers when you write.
We keep the client list short on purpose. That is what lets us change something for you in two days instead of two months.
What clients say
“At first it seemed that they almost knew more about my optometry clinic than I did, as far as visual identity.”
How we work
We take on a limited number of clients at a time. Every account has room for the attention it needs, and yours is never the one that waits.
No account manager between you and usWhen you need something to work differently, you write and it gets done. Platforms that ship on a release schedule move on their calendar.
Last request: live in two daysPositioning, local search, paid media and the front desk sit with the same team, so nobody hands you between vendors when something needs to connect.
One conversation, one personGus takes the calls, builds the systems and reads your messages. Everything you are told about your account comes from someone who worked on it.
Founder led, start to finishWhat we run
Month to month. Most clients start with a single piece and add the next one when the first is working.
Social and brand presence that tells your community who you are and what you are known for, so people arrive already convinced.
Google Business Profile, local pages and reviews, so you show up when somebody nearby searches for what you do.
Google and Meta campaigns built on top of a funnel that qualifies, so your time goes to the people who are ready to buy.
She answers the calls your desk cannot take, after hours and when the line is busy, and hands your team a written record of every one.
See how she worksCase studies
A few of the businesses we have worked with, across eye care, medical training and medical devices.
Optometry clinic in Gahanna, OH
An outdated website and an unclear online presence. Patients were not guided to book, and the brand did not match the quality of care.
A trust building website, clear positioning, updated visuals, Google and social aligned to the new standard, and an AI receptionist on the practice line.
Five months of calls answered, 809 of them handled by the receptionist.
Emergency training for doctors and healthcare professionals
A strong service with an online presence that did not communicate trust or guide anyone to act.
A full acquisition system with clear positioning, a conversion focused funnel, and a brand presentation that reads as established and credible.
Grew past 5,000 students with a predictable flow of enrollments.
Handheld ultrasound for emergency medicine and dermatology
A strong product with an unclear online presence and no simple path that builds trust and turns interest into conversations.
A professional trust building website, a clear sales funnel, and positioning optimized for credibility and conversion.
Surpassed $900K in sales and built partnerships with leading universities.
Fit
Positioning, local search, paid media and the front desk, connected into one system and run by the people who built it.
“B11 Agency truly digs deep into the weeds to find new ways to optimize the experience for our patients.”
FAQ
A limited number at a time. We would rather turn work down than take on more than we can run properly, and that ceiling is what makes everything else on this page possible.
If we are full when you write, we will say so.
Gus takes every call and builds the systems, with a small team on production. You will not be handed to an account manager who reads a summary of your account before the meeting.
The same week. The last change a client asked for went live in two days.
Larger platforms ship on a release schedule, so a change to how your system speaks can sit in a queue for weeks.
No. Each piece is priced on its own and runs month to month. Most clients start with the one that is costing them the most today and add the next when the first is working.
Independent practices and specialist businesses where one appointment is worth real money and the owner is close to the operation. Most of our work today is in eye care, and the same system runs for medical training and medical devices.
Next step
Thirty minutes to look at where your customers are coming from today and what is worth fixing first. If we do not see anything worth doing, we will tell you.
