Marketing and sales for medical practices

Patient acquisition for doctors in private practice.

You take care of patients. We plan, build and run everything that brings in the next ones: strategy, marketing, sales and the technology behind them.

Take growth off your plate →

Patient acquisition, run by B11

  1. FoundGoogle, ChatGPT, Yelp and Instagram
  2. ChosenA website and reviews that make them call
  3. AnsweredCalls picked up 24/7, every lead followed up
  4. BookedEach request handed to your front desk
  5. MeasuredA weekly report on everything delivered
Led by Gus Bitencourt, founderHe sits down with every practice owner himself

Practices and organizations that trust us with their growth

Smallwood Eye AssociatesEyeconic Eye Care of TexasVertical PT & PerformanceDoering Vision CenterAMBSECLINRC MedicalAbramurgemAttitude Promo
Smallwood Eye AssociatesVertical PT & PerformanceEyeconic Eye Care of TexasSECLINAMBAttitude PromoAbramurgemDoering Vision CenterRC Medical

1.0 · What we take off your desk

You run the practice. We run the growth.

Your day is already full. Growing the practice needs someone working on it every week, and that is our job.

What you already do

  • See patients and lead the care
  • Lead your team
  • Handle insurance and billing
  • Keep up with your field

What we take on

  • StrategyWhere the practice is, where it can go, and the plan to get there
  • MarketingGoogle, ChatGPT, Yelp, social media, ads and your website
  • SalesEvery call answered and every new lead followed up
  • AdminThe tools, automations and dashboards behind it
  • AnalysisYour numbers, read and reported in a weekly report
  1. Step 1Where you areWhat is working and what is costing you
  2. Step 2Where you want to goMore patients, more value per visit, more time back
  3. Step 3The pathsA, B or C, with the cost and return of each
  4. Step 4We run itOne step at a time, with a report every week

2.0 · Where patients find you

Where your next patients are looking

Patients choose a doctor on their phone. These are the places we build and run, shown with practices we work with.

ChatGPT

Patients now ask ChatGPT which doctor to see.

The answer comes from what is written about your practice across the web. We keep all of it complete and accurate, so your practice is one it can recommend.

Google Business Profile

Google is where most patients meet you first.

Photos, hours, services and reviews decide whether they call you or the practice down the street. We build the profile and keep it current every week.

AI receptionist

Your phone answered 24/7.

A new patient who reaches voicemail calls the next practice. The AI receptionist picks up the calls your desk cannot take, 24/7, and sends each request to your team.

Yelp

Yelp, built and kept current.

Many patients read Yelp before they book. We build the page with real photos and keep the information right.

Google results

More people calling and finding their way to you.

When the profile is complete, more people call, ask for directions and open the website straight from Google.

Instagram

A profile that looks like the care you give.

Before booking, many patients look you up on Instagram. We plan, design and post every week, so what they find matches the practice they walk into.

2.1 · Case studies

What the work looks like in practice

Smallwood Eye Associates · Gahanna, OH

A practice owner, in his own words

"At first it seemed that they almost knew more about my optometry clinic than I did, as far as visual identity."

Dr. Smallwood, O.D.

#1on Yelp for optometrists in Gahanna
Dr. Onyeador at Eyeconic Eye Care of Texas

Eyeconic Eye Care of Texas · DeSoto, TX

A new practice inside a Walmart Supercenter

Local presence first, before any paid media: the Google profile organized, Apple Maps and Yelp built from zero.

+60%direction requests on Google in the first four months of work

Source: Google Business Profile. Results vary by practice.

SECLINEmergency medicine training · courses certified by the American Heart Association

SECLIN · emergency medicine training

Courses certified by the American Heart Association

Brand, positioning and course launches, and now its new website and marketing.

5,000+

professionals in the student base

Source: SECLIN student records.

3.0 · Services

Once the plan is set, our team builds it

Each piece has its own role. You start with the one the plan puts first and add the next when the first is working.

01
YP
yourpracticePosts · Reels · Stories, every week
Follow
Meet your doctorDr. Your Name3 thingsto know before your first visitNow bookingNew patients this week“They listened.”★★★★★ patient reviewBehind the scenesA day at the practiceFAQDoes my insurance cover it?

Online positioning

Instagram first: a profile that shows who you are and how you care, so patients arrive already trusting you.

02
yourpractice.com

Care in your town

Appointments this week, with a doctor who listens.

Book a visit
Book

Websites and landing pages

Pages built to turn a visit into a booked appointment.

03
Gorthopedic surgeon near me
Sponsored · yourpractice.com

Knee and shoulder specialists · Consults this week

Sports injuries and joint replacement, with a surgeon who explains every option. Book online in two minutes.

Google Ads

Search campaigns for the patients who are already looking for what you do.

04
yourpracticeSponsored
New patients welcomeCare that starts with listening.Book your first visit this week
Book now ›

Meta Ads

Campaigns that create demand where there is not enough search yet.

05

Inbox

Your practiceIt is time for your yearly visit
Opened
Your practiceNew treatment options we now offer
Clicked
Your practiceA few appointments left this month
Booked

Email marketing

Campaigns that bring back the people who already know you.

06

Marketing creative

The pieces behind every campaign: video, design and copy.

07

AI receptionist · your practice

New patientafter hours
answered
Rescheduleoffice closed
request captured
Insurance questionlunch hour
sent to team
Remindertomorrow, 9:00 AM
confirmed

AI infrastructure for clinics

The systems behind the practice, including an AI receptionist that answers the calls your desk cannot take, 24/7.

4.0 · Working with us

A real team, in your Slack, every week.

You talk to the people doing the work. Everything is built in-house, led by Gus.

Month to month.No long-term contract. You stay because it is working.
  • ✓A weekly report on everything delivered
  • ✓Changes turned around fast
  • ✓A complete audit before any partnership
9:41
‹
# b11-your-practice6 members
Today
Gus Bitencourt

Dr. Miller, what did you think of the plan I sent for this week?

Dr
Dr. Miller

Loved it. Could we also add a post about our new dry eye treatment?

👍 2
Phil

Perfect, already on it. You'll have the first version for review this afternoon.

Dr
Dr. Miller

Amazing, thank you!

🙌 3
Message #b11-your-practice＋

Illustration of a client channel

Our stack

The best tools on the market, used with depth

That knowledge is what we use to build the systems behind each practice.

B11
Claude
ChatGPT
Slack
n8n
Retell AI
Asana
Google Drive

In the room

Where doctors meet, we are there too.

Congresses, trade shows and training events with physicians. It keeps us close to how doctors think about their practices.

Gus with physicians at a medical congress
Medical congress · 5,000+ attendees
Physicians at a training event
Medical training event
At a medical congress
Medical congress
Physicians and founders at a program
With physicians and founders
Gus Bitencourt, founder of B11 Agency

Before we talk services, tell me where your practice is today.

GUS · FOUNDER
Gus running a race
Gus getting his blue belt in Brazilian jiu-jitsu

5.0 · About Gus

The person on your side of the board

Gus Bitencourt founded B11 after seven years in healthcare marketing. He leads the strategy for every practice and sits down with each owner himself.

Your move

You take care of patients. We take care of growth.

Growth strategy stops being one more thing on your desk. Gus and our team think it through, build it and show you the numbers every week.

Take growth off your plate →

Frequently asked questions

Questions owners ask us

How well do you know healthcare?+

Seven years working with doctors and practices, today mostly in eye care, physical therapy and medical education. The cases above show the reasoning behind each result.

Do you outsource any of the work?+

No. Strategy, creative, development, ads and AI setup are done by our own team, led by Gus, on established platforms such as Google, Meta and Retell AI.

What is guaranteed?+

The way we work: month to month, a complete audit before any partnership, changes turned around fast and a weekly report on everything delivered. Results depend on your market and your plan, and we show them every week.

What does the day to day look like?+

A direct channel with our team, a weekly report on everything delivered and a conversation about the plan whenever something changes. You always know what is being done and why.